Growing up on a farm in Idaho, I learned early that other families had more. Nicer trucks in the school parking lot. Better clothes on the first day back. Kids who talked about vacations while I was left kicking rocks on the farm. I didn’t have a word for what I felt then. I just knew the weight of it. That quiet math of looking around and coming up short. Years later, after managing capital in volatile, high-stakes environments, I found the word researching behavioral financ